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If a brand has been voted as the world’s number one sports bookmaker, it clearly has a strong and engaging infrastructure behind it. This is certainly the case with Unibet, which just so happens to be the largest Swedish-owned bookmaker in Europe and is well-established in the UK market too. It has over nine million customers worldwide, offering sports betting alongside activities such as live casino, poker and bingo.

So what else is there to know about the impressive Unibet brand? Let’s take a look: –

Customer Service

As you would expect from one of Europe’s market-leading sports bookmaker brands, Unibet offers multi-lingual support to customers from around the world. This is also translated into a live chat feature, while customers can also converse by email and free phone telephone in multiple dialects. Although the established email response time is a little slower than some of the brand’s rivals, the response is usually detailed and supported by an in-depth FAQ page.


Now based and regulated in Malta (along with many of its rival firms), Unibet has an outstanding reputation for fairness and has been exceptionally well-regulated by the European Gaming and Betting Association (EGBA) and the Remote Gambling Association in the UK. It is also certified by eCOGRA, which is the independent organisation for responsible and fair gaming.

Payment Options

With a strong Scandinavian influence, Unibet accepts a number of alternative currencies from its customers. These include the Euro, the Norwegian Kroner, the Danish Krone and the Swedish Krona, alongside the British pound and the U.S. dollar. In addition to this, the site also accepts all major credit and debit cards (such as Visa and Mastercard), along with instant e-wallet solutions like Ukash, Neteller, Skrill and Paysafecard. These may be preferable, as there is a 2.5% fee associated with card transactions.

Odds and Coverage

While Unibet offers access to multiple sports and markets, it specialises as a prolific football website. It offers particularly exclusive access to the Nordic leagues, while its soccer odds are the best across this niche marketplace. While the odds offered on European games are less competitive due to the presence of medium-high commissions, they still deliver impressive handicaps to customers. On a final note, there is also a live betting console that enables you to place in-game wagers as the action occurs.

Other Games

Aside from sportsbetting, Unibet offers a great range of other entertainment options. They’re easily and conveniently broken up into categories on the site’s home page, under the headings casino, live casino, games, bingo and poker.

The casino category covers classic casino games like slots and table games, where you’ll find more slots, as well as keno, scratchcards and arcade entertainments, when you click on the games page. Check out great blackjack, poker and roulette action under the live casino heading, baccarat and socialise with other bingo enthusiasts as you play in different bingo rooms. There are lots of Poker games too, including some thrilling tournaments.

Is there anything else you should Know?

Thanks to its knowledge of and association with the remote Nordic leagues, Unibet has a unique selling point that is hard to ignore. This can help you to add diversity to your accumulator bets as a consumer, and it may even optimise your chances of winning.

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