Since then, a number of controversial advertising campaigns have launched them into the public consciousness. From Nicklas Bendtner’s underpants at Euro 2012 to markets on Oscar Pistorius ‘walking’ from his murder trial, they’ve never been afraid of creating a stir with edgy marketing.
It’s not all controversy with Paddy Power though, who were pioneers of the Money-Back Special. Keen to look after their customers, the bookmaker even asked their users what Money-Back Special they wanted to apply to the 2011 Champions League Final. When the response came back as ‘Barcelona to win in 90 minutes’, Paddy Power offered refunds on all losing first goalscorer, last goalscorer, correct score and scorecast single bets if this happened. When it did, they gave back over €3,000,000 to their customers.
There’s plenty of help available at Paddy Power’s help centre. A new support window opens up where you’ll find an array of FAQs as well as contact details. You can also take advantage of the live chat feature where you’ll speak to an advisor about any issues you may have, instead of waiting for a reply to an email.
It’s quick and easy to deposit cash, as you’d expect from a major bookmaker. You can deposit a minimum of £/€5, while the withdrawal minimum is £/€10. Withdrawing is very simple, although some users have found that they’ve been asked for further proof of identification when they try to withdraw funds.
Paddy Power is also known for limiting the accounts of successful users, which can be pretty frustrating if you’re on a hot streak. You’ll still get paid out, but your maximum bet amount could be limited if you win big.
Odds and Coverage
Paddy Power offers live betting on sporting events, which is generally quite slick to use. There can be the occasional ‘ghost’ goal if you’re following football matches though. One of the best features of the website is the live streaming of certain events.
All you have to do is login to your account and you can watch a range of events for free. Keep tabs on the latest cricket game or your favourite football team, and cash out if you think that your winning bet could be about to change. When it comes to maximum pay outs, you can win up to £1,000,000 on sports including football and horse racing.
Is there anything else you need to know?
Paddy Power prides itself on innovation, as they look to provide their punters with more platforms, events and markets to bet on. You’ll find a wide range of sports on the website, from horse racing to obscure football matches, tennis, golf and American sports such as basketball and baseball. There’s also a virtual sports centre which features markets such as greyhound and motor racing.
It’s quick and easy to find the sport you’re after using the quick links at the top of the page or the A-Z. Paddy Power’s odds are usually quite competitive, and it’s simple to add your selections to your betting slip before placing your bets. If you’re looking for help with making your selection, you can make the most of the features such as the inFormer, where you can read up on all the latest horse racing form.