FanDuel and Grupo Global Team Up For Tennis & Other DFS
What is Cartola Express?
Cartola Express falls under the Cartola FC fantasy sports league. It will be run and administered by DFS Entretenimento along with other free-to-play gaming options all falling under the Grupo Global sports and digital network.
Amy Howe, new CEO of FanDuel, says that by releasing Cartola FC, Grupo Global has taken the lead in the Brazilian DFS market. This new product will offer millions of players the opportunity to access a first-class and well operated entertainment platform. Howe went on to say that, this exciting new venture creates the opportunity for FanDuel to contribute to the success of the product. They have state-of-the-art product capabilities and services to offer. Lastly, Howe said that, FanDuel was looking forward to being a part of this process and contributing to the future tennis and other fantasy sports services of the Brazilian fantasy sports fans.
A Brand New Initiative
Grupo Global feels hopeful that this new online bookies venture will boost the ratings and hits of their current sports offerings. They are happy to be adding this to their repertoire which includes daily “Brasilero Serie A” programming, weekly commentary shows such as “The Line Up”, GE online sports outlet, and social media and digital influencer networks.
Grupo Global are utilising this new contract to bring more attention to their current DFS options. They are looking to strengthen and build on Cartola FC. They are also looking into introducing a Cartola PRO subscription option, this will offer the customer the ability to customise their profile, have access to a larger range of news access, tips and competitions, and gift card contests.
Newton Filho, the CEO of DFS Entretenimento, stated that the Daily fantasy sports genre is exploding onto the scene. It has a lot of potential and is a fast-growing form of entertainment in Brazil. He added that they feel like Cartola Express has the potential to take this process and the success of the DFS scene to the next level. Newton said that they at DFS Entretenimento, feel proud to be affiliated with FanDuel. They are confident in their expertise and are sure that their players will enjoy the benefits of this collaboration, whether they love betting on tennis, football or any other DFS.