motorsport

LatAm Motorsport Bookmakers Looking Forward To 2022

22/12/21

- Grant Whittington

Latin American motorsport bookmakers and sports fans have a real treat in store for them for 2022. The line-up of the various sporting events promise to bring joy to many and bring new opportunities for the sports betting industry.

Latin American sports betting operators and new online bookies are trying their best to find the most hopeful and profitable outcome for the coming year. The pandemic has taken a toll on all industries across the globe, but especially sports and sports betting.

The Latino America SBC Summit 2021

In the recent summit which took place in sunny Miami, there were statistics and plans shared on how motorsport bookmakers and companies could find ways to optimise performance and business for the coming year.

The business manager of Enjoy South America played the role of moderator during an important debate. The debate was centred around the need for implementing fresh ideas for the coming year, more specifically, finding solutions to the issues that came up over the past two years. Some of the ideas presented to maximise potential profitability and engagement were: setting up an omnichannel business, being flexible enough to integrate original solutions, adding new verticals of gaming, online development and the importance of beneficial partnerships.

The Challenging Recruitment of Players

It was pointed out that the most pertinent opportunity for the upcoming sports calendar will be for acquisition and retention of players. This will prove challenging in areas with erratic or unstable economies, and extreme competition from opposing companies.

The FIFA World Cup will be posing the biggest issue in terms of recruitment. The market is flooded with new online bookies, all offering advertising and recruitment for 2022. Many heads and owners of betting companies and sports operators are saying that there needs to be more regulation from operators and suppliers. The already saturated market needs to be able to understand the player, their betting pattern, their interests, their security needs and their advertising needs. Keeping the localised regulations modern and specific to the Latin American customers’ needs means that the internal investments remain protected, it creates work and job opportunities locally, and keeps the business within the local market.

The last thing needed in order to find resolve for this recruitment challenge is for the information, figures and financial info shared by the regulators, to be transparent and readily available. It’s vital for the market to be assessed continuously, and decisions to be made from a place of support to the local LatAm sector – for motorsport bookmakers and all other sportsbooks too.

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