New Online Bookies Celebrate Breeders' Cup Success

This year saw all 14 Breeders' Cup World Championship races broadcast live and entirely in Spanish for the very first time in the history of the prestigious event. This was a massive undertaking, and it paid off well for new online bookies and fans.

Branded "Breeders' Cup en Vivo" the two Spanish broadcasts attracted over 282,000 views over the course of the two-day event. The action was streamed live on Hipica TV's YouTube channel, and was made possible by a collaboration involving Hipica TV, Breeders' Cup Ltd., and America's Best Racing (ABR).

New bookmakers horse racing fans tuned in from all over South America and the Spanish-speaking world - including from Spain, the US, Mexico, Puerto Rico, Panama, and Costa Rica. Not only did the shows on Friday and Saturday provide live racing coverage, but viewers also got to enjoy commentary, interviews, analysis, and race calls – all in Spanish.

It's Just The Beginning

Commenting on the massive success of the collaboration, Hipica TV host and analyst Claudia Spadaro spoke earlier this week of how very thrilled the team have been about the incredible reach of the show and the live engagement experienced with fans from all over the world. Spadaro said the team feels confident that this was only the beginning of even greater things to come, and new bookmakers horse racing enthusiasts surely agree.

First launched on Aug. 28, the Breeders' Cup en Vivo was co-hosted by Spadaro, Roberto Rodriguez, Emanuel Aquilar, Darwin Vizcaya, and Annise Montplaisir.  Six live digital shows covered all 14 Breeders' Cup Challenge Series races – all of which had been streamed across a variety of channels, including Facebook, YouTube, and Twitter.

According to Stephen B. Panus, who is the president of TJC Media Ventures, the latest shows represented an extension of an investment made in Spanish language content during last year's La Trifecta streaming series. Panus said this investment into bringing premium content to Spanish-speaking audiences would continue.

Initiative A Massive Success

Also commenting on how the Breeders' Cup en Vivo live stream had further advanced TJC Media's goal of growing the global reach of the Breeders' Cup World Championships had been Breeders' Cup senior VP of Marketing, Justin McDonald. He said the goal was to keep bringing the excitement of premium Thoroughbred racing to new audiences and new online bookies. McDonald also thanked Hipica TV, America's Best Racing as well as the entire en Vivo team for their incredible efforts in turning the program into a class act and success.

Next year's Breeders' Cup World Championship will be hosted by Keeneland Race Course in Lexington, Kentucky. The prestigious event will take place on Nov. 4-5, 2022, and new bookmakers horse racing sites are sure to get in on the action then too.