Playbetr and PSG Join Forces
September 10, 2021
Legendary football team Paris Saint-Germain has teamed up with Crypto bookie Playbetr to boost their usage and fan following in Latin America. Latin America has a huge sports fan base and betting crowd, this collaboration of these three powerhouses proves to be an exciting partnership. You don’t need to be in the betting industry to see the potential for business and easy marketing in the Latin American area. There is undeniable opportunity for sports franchises and sportsbooks to be successful.
Playbetr is a local crypto gambling company and they are venturing into a strong partnership with PSG to boost their following in Latin America. The opportunities being created through this partnership have the potential to bring growth and exposure to the brands, and fun and excitement to the fans.
More About the Partnership
This collaboration is set up for a three year period. The brands are hoping that this will move them towards branding and marketing rights for Playbetr whilst growing its name and influence amongst the fans, betting and football alike.
PSG has granted Playbetr with specific platforms to market and grow the brand. They plan to execute this through special offers on certain games and giving better odds to the fans and users when placing their next bet when betting through the sportsbook.
PSG has also willingly set up customized branding at their home stadium. They will be running styled adverts on the LED screens geared to appeal to their newly acquired fan base in Latin America.
Playbetr CMO Marvin Jones said that the company was happy about joining forces with such a prestigious team such as PSG. He feels that football and betting have many similarities, the main one being performance. Jones added that PSG are known for excellence both on and off the field and Playbetr is looking forward to expanding the brands impact all over the world.
PSG Fan Experience a Top Priority
If you are a PSG fan then you will love what will become available to you if you become a Playbetr customer. There will be VIP seats on offer at home stadium, numerous activations involving club events, and some once in a life time opportunities to meet your favourite PSG players.
Marc Armstrong, PSG’s CFO, said that they were delighted to have appointed Playbetr as their official betting partner in Latin America. PSG feels hopeful that this partnership with Playbetr will boost the clubs visibility and build stronger relationships with their Latin American fan base.