Codere Inks Huge Deal With Club Atletico

August 31, 2021

- Grant Whittington

An exciting new partnership deal has been concluded between Spanish-based gaming giant Codere, and Argentina’s Club Atletico River Plate.

According to the provisions of the deal, Codere will now become the official betting partner of the club – and with effect from August 2021 through the 2024/25 soccer season. Codere’s official branding will appear on the sleeves of players’ team shirts.

Codere said this week the sponsorship branding deal will help support the growth and expansion of its online sports betting brand at domain name

The sports betting giant announced the deal opposite the famous club by way of an official statement earlier this week.

Being Big In Argentina The Goal

The statement describes the betting giant and the club to share certain common values – including responsible gambling, a commitment to working together in excellence, and the valuing of strong leadership policies.

According to Codere Sponsorship Manager Carlos Sabanza, the partnership deal with Club Atletico River Plate is built on the betting and gaming supplier’s goal of enlarging its footprint in Argentina, and specifically the Latin American region as a whole. Sabanza also pointed out how the club is one of the most important soccer teams in all of Argentina – thereby positioning Codere at the very forefront of fan and market engagement.

About Codere

Codere was first established back in the early 1990s, and with Argentina as their home market. Since then, the premium online gaming and betting provider has become the largest gaming venue operator in Buenos Aires.

As part of its land-based offerings, Codere today operates an impressive total of 13 gaming venues – which are home to over 6,800 slot machines, premium Bingo offerings, as well as a food and beverages service at each gaming hall.

The next step for the games giant will be to strive towards becoming the leading online betting and all-round premium entertainment provider in the region. Codere expects to soon be in a position to begin its online entertainment operations in the region.

Deals such as that between Codere and Club Atletico Plate play an important role for audience engagement. In turn for sponsorship, betting partners are typically permitted to apply their branding to official team-wear and/or home stadiums.

While the details of such deals are concluded between the parties themselves, sports teams must still adhere to local gambling and betting laws governing branding and promo-display.

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