UEFA Teams Up With bwin
September 13, 2021
UEFA has announced that they have decided to collaborate with bwin. This partnership sees bwin become the official sports betting partner for UEFA Europa League and the newly formed UEFA Europa Conference League. The contract is valid for the next 3 seasons until 2024.
What This Means for bwin
Bwin is the front runner in large scale sports betting. Bwin as a brand has a positive reputation of holding long term partnerships and relationships with the footballing world, supporting clubs, competitions and federations throughout the world.
Bwin is known for their commitment to responsible sports betting and their love of the footballing world too. This partnership has wonderful things in the pipeline for bwin and their world-wide marketing structure. Their brand will now be appearing in broadcast backdrops, stadiums, branding and social media associated with the two competitions.
This exciting collaboration provides bwin with sponsorship rights as well, this means they are able to use content and footage from both competitions on bwins platforms. They also get to offer special tickets and hospitality experiences for their loyal customers.
UEFA is Delighted
UEFA’s Managing Director, Guy-Laurent Epstein, released a statement this week saying that UEFA was delighted to have embarked on this partnership. They are very happy to have secured bwin as their first official sports betting partner for one of their competitions at betting partner level. Epstein went on to say that UEFA is a brand that prides themselves on knowing what their fans want and their intense passion for football. In saying this they feel that bwin is the perfect choice for their competitions.
This collaboration between the two brands opens up an opportunity for UEFA to interact in the sports betting world which was not present before. This gives UEFA unique insight into market intelligence, information and support from both the commercial and sporting side of things.
UEFA also commented on how bwin’s years of industry experience will bring an undeniable value to both the Europa League and Europa Conference League.
Despite UEFA expanding out into the world of sports betting, they are simultaneously bringing about further investigation into match fixing. They plan to fight this issue first hand by hiring an internal team of experts to further investigate these issues when they arise. Bwin is also in full support of this endeavour as they not only wish to maintain the integrity of the sport but of sports betting too.