esports

Mexico Experience eSports Boom

22/12/21

- Grant Whittington

Little more than two decades ago, competitive gaming wasn’t even remotely considered to be a sport, let alone one that people would bet on. But fast-forward to today and eSports is a household name. However, in the last ten years, growth has been swift, and eSports is now a recognised form of employment for many, and a hugely popular form of entertainment for millions. It’s also one of the fastest growing betting markets at new online bookies.

While this sport has taken off globally, it’s become incredibly popular in Mexico. The Latin American country has become home to some of the biggest and most lucrative tournaments, and some of the top players too.

A Local Sensation

Mexico recently celebrated what the country calls “the Day of the Gamer” in late August 2021. The now eSports capital of Latin America has many different factors to thank for the rise of professional gaming in the region.

Being the regional headquarters of large gaming companies such as Riot Games and Ubisoft meant that Mexico closed 2020 off with 72 million gamers, 11 million of which consume eSports content regularly.

Furthermore, Mexico, being in close geographical proximity to the United States, means that the country has huge strategic marketing potential for the video game industry, particularly for Latin American consumers.

Sponsorships and Tournaments On The Rise

The country has recently also closed off huge sponsorship agreements with Riot Games for the League of Legends Latin America League. The main tournament for this league is hosted in Mexico City bringing international brands such as Puma to the table. The Mexican government has invested hugely in this market by building the first eSports stadium in Mexico City, costing around $2.5 million.

Some of the biggest games, including League of Legends and Valorant, have now chosen Mexico as their principal tournament hosting country. This is because Mexico is an excellent country for any international company. Mexico is largely a Spanish speaking Latin American region, but its close proximity to the United States also means that English eSports consumers have a home there too.

Not only do gaming companies and new online bookies see Mexico as the perfect hub for their operations but the country itself hosts a huge gaming population which is perfect for fostering the popularity of the sport.

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